Perfetti Van Melle India introduces India`s first cream filled caramel lollipop with the launch of Alpenliebe Popfills. Based on the consumer insight of kids preferring to lick the lollipop first and then chomping on it, the latest delectable innovation is aimed to offer a unique and differentiated `Lick & Chomp` experience of creamy, caramel filling inside the lollipop clubbed with the crunchy exterior making it a first for the brand and the category
`Alpenliebe Popfills` is priced at INR 5/- and is available across retail stores in India.
