~ Mia x RCB is ready to roar with #SheGotGame ~
Mia by Tanishq, one of India's most fashionable fine jewelry brands, is excited to
partner with the celebrated cricket franchise, Royal Challengers Bangalore's first all-women
team as their principal sponsor. The partnership reveres these remarkable players' grit,
perseverance, sweat, and struggle for creating a space and a legacy for women in cricket
nationwide.
After a successful collaboration with Indian Olympic women athletes last season, the new-age
jewelry brand is strengthening its long-standing commitment to encourage and support
women in sports with cricket, the sport that resides in every Indian’s heart. Mia makes a bold
move by associating with the first women’s team from RCB, which marks a milestone in the
history of Indian women’s sports, to champion and celebrate women in sports.
The brand has always been at the forefront of building a symbiotic relationship with a culture
of acknowledging, embracing, and supporting, women from various walks of life. This
collaboration with RCB is a step ahead in making Mia more inclusive and diverse.
Mia’s association with the unrivaled players of the RCB team is the perfect match as each of
these players is a true Mia woman who has a unique sense of style, which is not only
powerful but also a true reflection of their indomitable spirit and can inspire the women of
today.
Speaking about the association, Ms. Shyamala Ramanan, Business Head, Mia by
Tanishq said, "Our association with RCB women's team is a matter of great pride. Mia
celebrates the modern woman achiever, who is fiercely independent, liberated,
unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights
up everyone's lives. All the women players are trailblazers and each one of them is
independent, a dreamer, an achiever, and self-expressive – they espouse
everything that a Mia woman is.
The association has brought in perfect synergy as Mia is a brand for the contemporary Indian
woman who believes in realizing her dreams and that she is limited only by her vision which
is exactly what our athletes believe in."
Speaking on the occasion Rajesh Menon, Head & Vice President of RCB, said, “RCB is
thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL
franchise and how we wish to scale our marketing program with the help of likeminded
partners. We look to build on the integrated marketing & communication plan from this
season to a longer-term partnership.”
Keeping in tune with the team members’ lively personalities and vivacious attitude the brand
is super thrilled to present to you a short film. Watch it and give these women in red and gold
the loudest cheer, because #SheGotGame. Join the brand in celebrating them and every other
woman out there who shows up, and owns her day!
Watch the film here –
https://www.instagram.com/reel/CphONLTAQJr/?igshid=MDJmNzVkMjY%3D
Mia by Tanishq urges everyone to tune into the upcoming RCB matches and show support for
women breaking boundaries and leveling up the playing field.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic
jewellery. For the young and the young at heart and the stylish, Mia crafts gold jewellery in
unique, minimal, and extremely versatile designs. Featuring a wide range, the collections
from Mia are designed to accessorize you for every moment and every occasion effortlessly.
Crafted in 18kt & 14kt gold the Mia line of jewellery has over 1500 designs starting at
Rs.2999/-. Mia is a network of more than 100 standalone stores and is present in leading
Tanishq stores. It has a presence from our home page
https://www.miabytanishq.com/ and across other online platforms,
https://www.amazon.com/, https://www.tatacliq.com/, and
https://www.flipkart.com/.
About Royal Challengers Bangalore
The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private
Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated
as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian
Premier League (IPL). One of the original ten teams, the team has made three final
appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and
2022. The squad consists of a fine blend of proven stars of the international arena and
emerging talent.
Royal Challengers Bangalore won the rights to own and operate a team in Women’s Premier
League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction
with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also
happened to become the most expensive buy not only at WPL but among all other women’s
cricket leagues in the world.
RCB has evolved in their journey of brand building with multiple business ventures like RCB
Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic mixer
which is launched as an extension to already successful venture, RCB Bar & Café. Dash of
RCB is the first of other Fast-Moving Consumer Goods options that the cricket brand has
launched. The next in line is Dash of RCB – Bar Snacks, Uncut by RCB – a plant-based meat
product, soon to be launched.
RCB has adopted the philosophy #PlayBold which resonates both on and off the field –
Defeats don’t defeat us, the Challenger Spirit keeps us alive'. Download RCB Mobile
Application to know more.
